Simplicity Rules: Canvas Zip Backpack

Jun 22, 2016

JV Tradeshop

Summer deserves simplicity. Our Canvas Zip Backpack is all you need for whatever your day holds in store. Complete with adjustable cotton webbing straps and all canvas body, this backpack offers you the same portability as our original Zip Backpack, only now in a lightweight, albeit simplified, silhouette. Let the Canvas Zip Backpack haul the essentials you need to take charge of your season in the sun.

 

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Introducing the Leather Vessel

Jun 14, 2016

JV Tradeshop

In collaboration with designer Julia Lemke of Totem, we introduce the Leather Vessel in Small and Medium sizes. Organization requires the right pieces that will offer you spatial cleanliness without compromising your style. Together we've created something that gives your home and office a dependable destination for your small items.  

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    Our new Leather Vessels will make for a smart inclusion to your décor, as the natural "tooling" leather ages gracefully with time. Made with two strong copper rivets, fastening the single piece together, the Leather Vessel is yet another example of our passion for clean aesthetics and classic utility.

     

     

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Weekenders Return

Jun 02, 2016

JV Tradeshop

The summer get-away season awaits! We've just launched an update to our trusty weekender — adding a sturdy strap and a secure zippered inside pocket.

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Introducing the Knife Roll

May 26, 2016

JV Tradeshop

We proudly present to you the 17" knife roll. What was once a custom piece for our lauded friend Stuart Brioza — of Sate Bird Provisions — has now become a new addition to our kitchen accessories collection. Discover what four of San Francisco's finest chefs have to say about cutlery and keeping their tools sharp.  
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    It's was a few years ago when we first sat down with Stuart Brioza, of State Bird Provisions, to discuss the development of the first J+V knife roll. It was a custom-order piece we were prototyping back then, and Stuart's insights were invaluable to the design process. We discussed options that were currently out there, what was really needed, and of course, what wasn't. In terms of function and material, it was an ideal brief for Joshu+Vela to pursue... We decided to revisit the design this year, tweaked a few details from Stuart's original piece, and then bothered to call on a few other culinary friends once more. The result of inquiry became a series of conversations that shared more personal nuances and ideas about cutlery, and how we value our tools as true tradesmen...

     

    Chris Kiyuna of The Perennial

     


     

      

    Chris Kiyuna is a native Oregonian but a culinary Californian. He was previously chef de cuisine at Mission Chinese Food, not to mention some notches under his belt from noma, the renowned restaurant in Copenhagen, and of course Coi. Now as Head Chef at The Perennial in San Francisco, Chris works closely with his Pastry Chef Nicola Carey, proffering some of the most delightful dishes in town — even for the most discerning of consumers. Collectively, their work at The Perennial is progressively defining full-circle, holistic, farm-to-table cuisine in San Francisco.

     

    Thomas McNaughton of Flour + Water

     

     

     

    Thomas McNaughton is the founding chef and owner of Flour + Water, Central Kitchen and Salumeria. His involvement with local farmers’ markets for the last 10 years has enabled him to develop close relationships with various producers in the rich Northern California region. These relationships are very important to him and allow him to be involved in the production of the meat and produce that he uses in all of his restaurants. He has been especially dedicated to CUESA and Outstanding in the Field. Thomas has been nominated three years in a row by the James Beard Foundation for the "Rising Star Chef of the Year" Award (2010, 2011 & 2013).

     

     

    Brett Cooper of Aster

     

     

     

    Brett Cooper is currently at the helm of Aster, a Michelin-star rated restaurant serving up creative California cuisine. He began his culinary career at Rubicon, alongside head chef Stuart Brioza (now of State Bird Provisions), but also focused a few years with chef Daniel Patterson as sous chef of Coi, in San Francisco. Although his techniques for high-caliber cuisine as well renowned, it was his time at Outerlands that allowed him to break the mold of his schooling — transforming an out-of-the-way eatery into a dining destination. Elevating food with comfort and creativity is what he does, anywhere.
     

     

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Building Character

May 19, 2016

JV Tradeshop

Your favorite Joshu+Vela bags are comprised of it; but do you really know why natural cotton canvas ages so beautifully? This is the first edition of a three-part series that explores and explains the nature of the fabric we call natural cotton canvas.

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    Base Material & Heritage

    Natural cotton canvas is such a part of our history: The age old sailors and their large duffles, the sails and awnings of the old schooners. Even the conveyor belt and baskets of old factories, the trousers and jackets of farmers, miners and workers throughout the world. We could go on, but you get it. It's been part of our journey, and treated us well. The fact is that this fabric is an emotional touchstone to the history of hard work. As the cheapest and sturdiest fabric throughout the golden age of pre-synthetics, it was used all over the world.

     

    Straight Forward & Purposeful

    Our mission is to make the most usable bag in the most minimal way — to supply you with the best quality material that can perform a simple purpose, and age gracefully while doing so. We also want you to really use our products, and wear them well over time. It's all about taking them out to the produce market, camping, to the beach and to the mountains. And when in the city, to help you commute and let them carry your work. We feature (and use ourselves) the natural cotton canvas because we love the elemental basic-ness of it. It’s the most base iteration of this classic fabric. It hasn't yet been dyed or treated. And because of this, it will also show the most wear and use — quickly personalizing your bag the way you personalize your denim.

     

    24-oz. American Milled Canvas

    For our particular products, we have sourced 24-oz. natural cotton canvas from a dedicated American mill (very hard to find in our early days). The cotton was grown, processed, wound into yarns and woven all in the U.S. This extra heavy canvas has a much tighter weave and construction than that of imports. It also costs a lot more for that matter. The difference is in the way it feels more robust and wears in showing its age, with charm. Derived from the Dutch word "doek" (meaning linen canvas), the fabric was originally used for sailors’ white trousers and outerwear — don't worry, we're on the case. It's also still utilized for traditional/classic boat sails, known for its resistance to tearing and rough wear. 

     

    A Little Dirt Won't Hurt 

     We’re frequently asked about our natural canvas, and its susceptibility to dirtiness. The answer — no matter which fabric — is "yes, of course". Considering the natural canvas’ minimal processing, the absorbency is basically that much more and reflects your everyday wear. What you get though, depending on how you see things, is a fabric devoted to showcasing your unique story. Your bag will go through an awkward phase, sure, but soon after embodies the individuality of your journey. You will see this unfold over the surface of your natural canvas, as each travel, or scrape with nature, becomes a part of you. 

     

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