Introducing the Knife Roll

May 26, 2016

JV Tradeshop

We proudly present to you the 17" knife roll. What was once a custom piece for our lauded friend Stuart Brioza — of Sate Bird Provisions — has now become a new addition to our kitchen accessories collection. Discover what four of San Francisco's finest chefs have to say about cutlery and keeping their tools sharp.  
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    It's was a few years ago when we first sat down with Stuart Brioza, of State Bird Provisions, to discuss the development of the first J+V knife roll. It was a custom-order piece we were prototyping back then, and Stuart's insights were invaluable to the design process. We discussed options that were currently out there, what was really needed, and of course, what wasn't. In terms of function and material, it was an ideal brief for Joshu+Vela to pursue... We decided to revisit the design this year, tweaked a few details from Stuart's original piece, and then bothered to call on a few other culinary friends once more. The result of inquiry became a series of conversations that shared more personal nuances and ideas about cutlery, and how we value our tools as true tradesmen...


    Chris Kiyuna of The Perennial




    Chris Kiyuna is a native Oregonian but a culinary Californian. He was previously chef de cuisine at Mission Chinese Food, not to mention some notches under his belt from noma, the renowned restaurant in Copenhagen, and of course Coi. Now as Head Chef at The Perennial in San Francisco, Chris works closely with his Pastry Chef Nicola Carey, proffering some of the most delightful dishes in town — even for the most discerning of consumers. Collectively, their work at The Perennial is progressively defining full-circle, holistic, farm-to-table cuisine in San Francisco.


    Thomas McNaughton of Flour + Water




    Thomas McNaughton is the founding chef and owner of Flour + Water, Central Kitchen and Salumeria. His involvement with local farmers’ markets for the last 10 years has enabled him to develop close relationships with various producers in the rich Northern California region. These relationships are very important to him and allow him to be involved in the production of the meat and produce that he uses in all of his restaurants. He has been especially dedicated to CUESA and Outstanding in the Field. Thomas has been nominated three years in a row by the James Beard Foundation for the "Rising Star Chef of the Year" Award (2010, 2011 & 2013).



    Brett Cooper of Aster




    Brett Cooper is currently at the helm of Aster, a Michelin-star rated restaurant serving up creative California cuisine. He began his culinary career at Rubicon, alongside head chef Stuart Brioza (now of State Bird Provisions), but also focused a few years with chef Daniel Patterson as sous chef of Coi, in San Francisco. Although his techniques for high-caliber cuisine as well renowned, it was his time at Outerlands that allowed him to break the mold of his schooling — transforming an out-of-the-way eatery into a dining destination. Elevating food with comfort and creativity is what he does, anywhere.



Building Character

May 19, 2016

JV Tradeshop

Your favorite Joshu+Vela bags are comprised of it; but do you really know why natural cotton canvas ages so beautifully? This is the first edition of a three-part series that explores and explains the nature of the fabric we call natural cotton canvas.

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    Base Material & Heritage

    Natural cotton canvas is such a part of our history: The age old sailors and their large duffles, the sails and awnings of the old schooners. Even the conveyor belt and baskets of old factories, the trousers and jackets of farmers, miners and workers throughout the world. We could go on, but you get it. It's been part of our journey, and treated us well. The fact is that this fabric is an emotional touchstone to the history of hard work. As the cheapest and sturdiest fabric throughout the golden age of pre-synthetics, it was used all over the world.


    Straight Forward & Purposeful

    Our mission is to make the most usable bag in the most minimal way — to supply you with the best quality material that can perform a simple purpose, and age gracefully while doing so. We also want you to really use our products, and wear them well over time. It's all about taking them out to the produce market, camping, to the beach and to the mountains. And when in the city, to help you commute and let them carry your work. We feature (and use ourselves) the natural cotton canvas because we love the elemental basic-ness of it. It’s the most base iteration of this classic fabric. It hasn't yet been dyed or treated. And because of this, it will also show the most wear and use — quickly personalizing your bag the way you personalize your denim.


    24-oz. American Milled Canvas

    For our particular products, we have sourced 24-oz. natural cotton canvas from a dedicated American mill (very hard to find in our early days). The cotton was grown, processed, wound into yarns and woven all in the U.S. This extra heavy canvas has a much tighter weave and construction than that of imports. It also costs a lot more for that matter. The difference is in the way it feels more robust and wears in showing its age, with charm. Derived from the Dutch word "doek" (meaning linen canvas), the fabric was originally used for sailors’ white trousers and outerwear — don't worry, we're on the case. It's also still utilized for traditional/classic boat sails, known for its resistance to tearing and rough wear. 


    A Little Dirt Won't Hurt 

     We’re frequently asked about our natural canvas, and its susceptibility to dirtiness. The answer — no matter which fabric — is "yes, of course". Considering the natural canvas’ minimal processing, the absorbency is basically that much more and reflects your everyday wear. What you get though, depending on how you see things, is a fabric devoted to showcasing your unique story. Your bag will go through an awkward phase, sure, but soon after embodies the individuality of your journey. You will see this unfold over the surface of your natural canvas, as each travel, or scrape with nature, becomes a part of you. 



Introducing Zespa — La Minimal

May 11, 2016

JV Tradeshop

Our select batch of Zespa ZSP4s have arrived!  We could probably all use a fresh pair of sneakers for the season ahead, but keep in mind, these all-leather kicks will last far more than one season alone.


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    We have a small batch, with only two essential colors for men: Navy and Pure White (seen above). For ladies we offer three choices: Navy, Off White, and a rosey "Nude" that resembles more of a pale pink.  


    The Zespa ZSP4 haven't been the easiest to find stateside. And though you might come across the familiar two-tone designs here and there, the solid scheme found here has a more classic, minimal feel.

    Founded in 2009, luxurious sneaker label Zespa offer superior quality, highly skilled French craftsmanship and sophisticated designs. The ZSP4 sneakers are premium built leather uppers with all-leather sockliner upon a lateral stitched rubber sole. They are finished with gold-foil branding on both heel tab and tongue. 

    Limited-time feature: These four styles have been ordered in limited numbers, and may go quick.  


Back in Black — The Leather Zip Backpack

Apr 27, 2016

JV Tradeshop

The iconic Zip Backpack returns in new form this year: a gorgeous black leather, supplied by Hermann Oak Tannery in St. Louis, Missouri. With the smooth pebbled grain and supple texture, combined with it's excellent durability, this classic backpack sits in a whole new light...   


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    An all-leather backpack came up high on the agenda for 2016, but sourcing the right leather took some time. We looked far and wide to all the top purveyors in the world, but  ultimately the simplest path was right in front of us. The top pick came from our most trusted source for all our strongest leather for the last five years: Hermann Oak of St. Louis, Missouri. Starting with the exact same environmentally friendly vegetable tanned leather as our sturdy straps, the tannery oiled, softened and thinned this leather through a multi step process. This created a leather with both incredible softness and authentic American toughness at the same time. The aesthetic qualities are soft yet robust, with a low-sheen finish and a deep black color.

    The Leather Zip Backpack comes in two sizes: Small and Large. We think the Large is a perfect weekend, short trip or all day work & play bag. Big enough to carry a large laptop plus camera and change of clothes with ease. The small is your all day and all night bag. Fits a few essentials: light jacket, notebook or ipad, some personal items and a small water bottle.

    Designed with use in mind: We want you to really use this bag, and we designed it to be taken with you wherever you adventure. The cut and construction was created with a minimalist philosophy: only whats necessary stays on. This allows us to deliver a pared down but very useful bag that shines a spotlight on the amazing leather. It also clears a path for you to lay down the story of your life's adventures with the character and wear you will put on it as you make it your own.













For the Cook, For the Creator

Feb 29, 2016

Jessica Mejia



Where do your passions lie: the kitchen, the studio, the bakery? Wherever your labor of love takes you, we’ve got you covered in an apron made to look good getting used. We invited our friends Stuart Brioza of State Bird Provisions and The Progress and Jeremy Tooker of Four Barrel and the Mill to take our new aprons out for a spin, with photography by our favorite photographer, Daniel Dent.  

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    This 100% cotton Light Chambray Apron is perfect for those hot oven moments. Made and milled at a famous U.S. company, the apron features traditional style straps, a fitted neckline, and wears in like your favorite chambray shirt after it's washed. The clean, straightforward design was made for those who love to keep it effortless in the kitchen.














    Made with White Oak Selvedge from Cone Denim Mills in North Carolina, the Selvedge Denim Apron is stylishly suitable for fans of updated classics. When you're working tirelessly in the kitchen, cafe, or studio, you'll want an apron that fits so comfortably you'll forget you're wearing it. The Japanese style strap system featured here makes balance adjustment painless, and the straight of grain body and the cross grain pockets give your apron a distinguished contrast you'll appreciate as you toil away.
























    This beautiful and functional apron is made of 16oz. undyed hemp linen, grown in China from renewable resources. Cut full for cook or server, it features brass eyelets and leather straps that are removable for washing after a long day's work. Don't let the softness fool you, this strong apron was made to take on your toughest tasks.

     Jeremy Tooker of Four Barrel and The Mill 



    Four Barrel Founder Jeremy Tooker dons our Selvedge Denim Apron, made with U.S. sourced denim. This is our take on the Japanese vintage selvedge denim apron, complete with two rows of front patch pockets in contrast denim. The straps cross at the back, and are threaded through brass eyelets at the waist make for long-wearing, easy size adjustments.









     Stuart Brioza of State Bird Provisions and The Progress


    Stuart Brioza Co- Founder State Bird Provisions and The Progress, is wearing an apron suitable for the person who can’t leave the kitchen if they tried.  The eternal chef can work to their heart’s desire with this durable, yet lightweight Hemp Linen. The adjustable leather straps will ensure the fit is seamlessly tailored to fit as the kitchen lights up with passionate cooking.