First Photos: The Tradeshop

Jun 06, 2015

Noah Guy

Introducing: the Joshu+Vela Mission Tradeshop. For those outside of the San Francisco Bay Area, talented local photographer Mariko Reed has documented our new space in a series of beautiful photos. The Tradeshop includes room for both a full factory suited to our unique type of short-run production and ample showroom to showcase our entire lineup of bags and other goods. Highlights include airy 16-foot windows, restored Doug fir floors from 1910, custom Heath ceramic tiling in the entryway and dedicated leather and sewing bays in the factory.

We're located at 3042 16th Street between Mission and Valencia Streets. Come say hi!

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    Shop exterior at 3042 16th Street. 

    Space flows seamlessly from showroom to work area. At center, our two-section cutting table in custom white.

    Custom made for us, Italian white marble tables float on sturdy American steel.

    View of the shop from the leather bay.

    Designed for small runs and high quality, the sewing bay enables tailors to custom reconfigure their workspace for each project.


Opening Party

May 18, 2015

Noah Guy

We've officially opened the doors to our Tradeshop in the Mission, and we want to celebrate! We're throwing an opening party in our new space on May 29th. Please join us to celebrate the opening of our new shop with an evening of food, drinks, and good friends. 


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    Friday, May 29th, 2015 7pm-10pm
    Joshu+Vela Tradeshop
    3042 16th Street, San Francisco, CA 94103

    Local Partners:
    Fort Point will be pouring their excellent small batch handmade beers.
    Birdview will have their El Castor Brandy that they grow, harvest and ferment themselves.
    Wokhorse Rye will be there with a bottle of his special Rye Whisky.
    Kim Alter is surprising us with some fresh small bites inspired by California's best early summer produce.


People We Love: Akari Tachibana

Apr 22, 2015

Aysia Stieb

We took a day trip to the Legion of Honor and Ocean Beach with our friend Akari Tachibana, who is a designer and pen artist based in San Francisco, California. Though she moved to San Francisco a few years ago to pursue clothing design, she has deep ties to her hometown Tenkawa, Japan, and still draws inspiration from the region in both her art and everyday life.


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    Can you tell us about where you’re from in Japan? What was it like growing up there?

    I grew up in Osaka as an only child, but early on, I moved with my family to Tenkawa, a countryside village in Nara Prefecture. My mom grew up in Tenkawa, and wanted to go back to open her own shop and cafe. My father built the shop and my mother makes the clothing and jewelry thats for sale at Koo, which you can visit today in Tenkawa.

    There are lots of tourists in Tenkawa, but also lots of artists. There’s a Shinto temple there that has a famous chime that you can ring for the god of artists. It’s very pretty.

    Did you grow up helping your mom make stuff?

    At first, only making chai and coffee in her shop! Starting from when I was about 12 years old I worked in the cafe. It was a little bit stressful, but I also learned a lot from that experience, like how to talk to strangers and appreciate customers. 
















    How does your upbringing influence your thinking about clothing design?

    I’ve always liked fashion since I was little, but I didn’t think about making clothes until recently.

    My mom is my fashion idol, and I got into clothing design because of her. She makes everything by hand, which has given me an appreciation for natural fabrics and traditional dye processes. She makes indigo dye herself and was the first person to show me indigo dye. She also spins her own wool to make thread that she weaves into fabric.

    Can you tell us a bit about your art?

    I feel so happy when I’m focused on making something. It makes my mom happy too--to know that I’m making things. I like being able to show her what I’ve created, thanks to her.

    I’m drawing all the time, and I primarily do fine pen mandalas in black and white. I’m inspired by what’s natural, in both my art and clothing design. I also like things that have a good process.

    You can follow Akari on Instagram at @akaritachibana
    See her art at














We're Open!

Mar 05, 2015

Noah Guy

We're excited to announce that beginning today, the Joshu+Vela Tradeshop is open for business! This is a soft open, so stay tuned for more news on our official opening day (and party!) in a few weeks.

The Tradeshop is located on 16th Street between Mission and Valencia, just right across the street from the 16th Street BART Station. Come in and see our line of bags and accessories, made right here in our Tradeshop from start to finish.

Swing by and say hi! We’d love to see you.

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The Tradeshop

Feb 04, 2015

Noah Guy

As many of you know, we do everything from start to finish in our San Francisco studio. Since 2010, we’ve built our brand and credibility on our dedication to producing well-designed, high quality bags and accessories that are made to last. For the last five years we've operated happily out of a small workspace in the SoMa neighborhood, but within the last year we've been scouting a new space that would help realize our dream of sharing our manufacturing process with our customers. What we've finally found is a beautiful, light-filled workspace that's centrally located and near all of our friends in the Mission.  

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    The Joshu+Vela Tradeshop is not just a larger studio—it’s a custom space built out to suit our needs both with regard to manufacturing, as well as giving our customers the opportunity to see what goes into each product they purchase. This second part is especially important to us, because so much of what we do, and why we do it, is rooted in our design and manufacturing process. We want our customers to come into the Tradeshop and see not only who is behind each bag or wallet, but also how every piece is produced. Because we do everything in-house, we’re able to adjust our patterns as necessary in order to turn around quickly with an improved design. Experimentation is central to our design process, and only possible through small batch production. 

    The Tradeshop will officially open its doors in March. Thank you to everyone who has supported us over the years, especially our amazing customers. Because of you, we are able to do what we love: create thoughtfully designed products that are made to last, right here in San Francisco.