The Joshu+Vela Tradeshop is not just a larger studio—it’s a custom space built out to suit our needs both with regard to manufacturing, as well as giving our customers the opportunity to see what goes into each product they purchase. This second part is especially important to us, because so much of what we do, and why we do it, is rooted in our design and manufacturing process. We want our customers to come into the Tradeshop and see not only who is behind each bag or wallet, but also how every piece is produced. Because we do everything in-house, we’re able to adjust our patterns as necessary in order to turn around quickly with an improved design. Experimentation is central to our design process, and only possible through small batch production.
The Tradeshop will officially open its doors in March. Thank you to everyone who has supported us over the years, especially our amazing customers. Because of you, we are able to do what we love: create thoughtfully designed products that are made to last, right here in San Francisco.