We've officially opened the doors to our Tradeshop in the Mission, and we want to celebrate! We're throwing an opening party in our new space on May 29th. Please join us to celebrate the opening of our new shop with an evening of food, drinks, and good friends.
RSVP: press@joshuvela.com
We took a day trip to the Legion of Honor and Ocean Beach with our friend Akari Tachibana, who is a designer and pen artist based in San Francisco, California. Though she moved to San Francisco a few years ago to pursue clothing design, she has deep ties to her hometown Tenkawa, Japan, and still draws inspiration from the region in both her art and everyday life.
We're excited to announce that beginning today, the Joshu+Vela Tradeshop is open for business! This is a soft open, so stay tuned for more news on our official opening day (and party!) in a few weeks.
The Tradeshop is located on 16th Street between Mission and Valencia, just right across the street from the 16th Street BART Station. Come in and see our line of bags and accessories, made right here in our Tradeshop from start to finish.
Swing by and say hi! We’d love to see you.
As many of you know, we do everything from start to finish in our San Francisco studio. Since 2010, we’ve built our brand and credibility on our dedication to producing well-designed, high quality bags and accessories that are made to last. For the last five years we've operated happily out of a small workspace in the SoMa neighborhood, but within the last year we've been scouting a new space that would help realize our dream of sharing our manufacturing process with our customers. What we've finally found is a beautiful, light-filled workspace that's centrally located and near all of our friends in the Mission.
After two years of development, we are happy to finally release this product to you. Countless prototypes, tons of testing and careful sourcing went into this keyhook. We have held off releasing it for months so we could tweak every element and make sure it is just what we intended it to be - functional, beautiful, and affordable. Sand cast for us in solid brass, the keyhook is as functional as it is elegant. The long body of the hook creates a gentle spring action at the opening, making it easy to slide over the edge of your bag or onto the belt loop of your jeans. And it stays there too - we have been testing this keyhook everyday to make sure that it never accidentally unhooks. The design is sculptural yet falls gracefully flat over your rear. It is the perfect length to tuck your keys into your back pocket and keep them silent.
We are so excited to introduce you to our new tote. After many months of working on this design, we have finally created something that we believe could easily become your new favorite. The Bucket Tote has a perfect proportion of width and height that compliment each other. The circular bottom creates a clean geometric shape. You will find this bag to be an effortless addition to your daily life.
Classic, simple style begins with material, proportion and timeless color combinations. Rod Hunt of Uniform Journal shows us how to pull it all together with our Boat Tote, an essential striped t-shirt, and a pair of well-worn denim. He sets a great example of style with ease and paying attention to details - but without getting too caught up in them. We made the Boat Tote just for this reason. Something you can take anywhere, comfortably transitioning from the beach to the city. We have sweat through all the details so you can take one home and start using it right away.
Never leave home without your keys. And be sure to keep them all in one place.
Go ahead, pile them all on - keys to your car, the apartment, gym locker, or your studio. Whatever you've got, flaunt them like a janitor. Made from the same leather as the straps on many of our bags, your keychain can perfectly match your Utility Tote. Fastened with a solid copper rivet, each keychain color has a contrasting metal pop.
Ryan Schude is a multitalented photographer based in Los Angeles, California. Schude works in advertising, editorial, fine art photography and more creating energetic and beautiful photographs ranging from portraits of classic vehicles to constructed and complexly-lit environments often times expressing humor and odd situations. This summer he went on a road trip with his family beginning in LA, driving up the coast to Big Sur, and then onto Sequoia National Park. He didn't forget to bring his Zip Backpack in Orange Wax to carry the essentials on day hikes. Schude made sure to photograph his adventures for us, so spend a moment admiring the beach or the amazing house they lodged at in the mountains.
